Google Kehilangan $1 Billion per tahun karna Invalid Clicks

I’m sure that everybody know about Google Adsense (or maybe you’re a pure internet visitor :) ), it’s reported that they loses about $1 billion US a year to “click fraud” or other invalid click-throughs on its ad service.

Kerugian sebesar itu dilaporkan terjadi dari 10% dari total klik, yang akhirnya memaksa Google harus mengembalikan uang advertisernya yang masuk lewat program Adwords mereka.
Tapi apakah Google merugi? Tentu tidak, kan uang yang dikembalikan adalah memang bukan uang mereka :)

Dari statement yang dikeluarkan oleh Google tersebut, apa hal yang ingin ditunjukkan Google? Kelemahan sistem invalid click detector mereka?
Lagi-lagi jawabannya, tidak. Karena mereka memakai statement tersebut justru untuk mempertegas kuatnya sistem invalid clicks detector mereka dan menunjukkan pada advertisernya di Adwords bahwa sistem mereka tetap fair.

Satu analisa menarik dari statement Google ini adalah bagaimana cara mereka menarik perhatian publik lewat statement mereka sendiri yang terkesan menjatuhkan bisnis mereka sendiri. Tapi sebenernya dibalik itu mereka cuman mempertegas keberhasilan mereka dalam mengelola bisnis Adsense nya.

Trik yang apik buat ditiru dan digugu.. Mau coba? :)



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3 Responses to “Google Kehilangan $1 Billion per tahun karna Invalid Clicks

  • 1
    Save Your Adsense Account! of My Personal Lullaby
    August 30th, 2007 01:39

    [...] memiliki resiko yang lebih besar bagi adsense account mereka untuk dibanned. Jangan lupakan bahwa Google Kehilangan $1 Billion per tahun karna Invalid Clicks. Sekali lagi.. turut [...]

  • 2
    chodirin
    December 10th, 2007 05:56

    tips marekting google emang canggih. gak di sangka dengan membuat statetment yg seakan2 menjatuhkan diri sendiri justru akan menaikkan peringkatnya.

    btw, google mesti mengeluarkan 1 millair dollar hanya untuk mengembalikan click fraud itu ya… tapi sudah pasti akan meraup keuntungan beberapa kali lipat dari statement yg dibuat.

    humh..kalo kita..mana sanggup…

  • 3
    rudi
    July 29th, 2008 13:23

    ooo…. gitu
    mudah2an gak kena banned deh

    ***************

    rudi1983.blogspot.com
    titip link ya?


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